Design & Creative Media @ LYIT

learn by doing

BA & BA (hons) in digital Media

Digital media is an exciting and evolving area straddling technology, digital film / video, interactive narrative and advertising, sound recording and creative audio. Creativity, artistry, communication and innovation are at the heart of everything we do. We champion and foster a culture of creative exploration, artistic expression, mastery and risk-taking.

Our goal is to develop graduates who can think imaginatively and bring their ideas and the ideas of others to life through a creative and artistic approach to digital communication.

Course facts

3 Years for level 7 Ordinary Degree
+ 1 Year for level 8 Honours Degree
Practice based learning
Work across a wide spectrum of digital media; audio, video, motion design

Five great reasons to apply

  1. A hands-on approach to the use of professional sound recording & digital video equipment
  2. Access to a purpose built audio video studio and other digital media studios
  3. Expert tuition, help and advice in both the practical and theoretical sides of digital media
  4. Opportunities to get involved in the exciting evolution of digital media interactivity
  5. Insights into the work of digital media professionals with guest lecturers, seminars and field trips.

Digital Media: What is it?

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BA & BA (hons) in Digital Media:
What will I study? Year 1

BA & BA (hons) in Digital Media:
What will I study? Year 1

Year 1 introduces the student to the principles of design and digital media as well as the basics of drawing, observation, photography, scriptwriting, storyboarding and cinematography. The emphasis in Year 1 is on developing creativity and understanding of the design process.

Semester 1

Design Principles
The Design Process
Photography
Communication Skills
Sound recording, mixing and production

Semester 2

Visual Communication
Audio Video — cinematography
Design History
Image Making for Motion Narratives

Digital Media: What will I study?

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BA & BA (hons) in Digital Media:
What will I study? Year 2

BA & BA (hons) in Digital Media:
What will I study? Year 2

Year 2 concentrates on the development of digital skills and creative processes with modules on Audio Video Production and Interactive Design. Film History traces the development of the medium through the 20th Century while Digital design & New Media looks at how the new media landscape is fundamentally altering the relationships between producers and consumers of digital content. Year 2 allows for an elective module in the second semester. The student may choose from Coding for the Web, Design & Marketing or a Work Placement.

Semester 3

Interaction Design — Principles
Audio Video — Studio and Field
Film History
Image Manipulation & Painting

Semester 4

Interactivity — Online Narrative
Audio Video — Post Production
Design Theory — Digital & New Media

Electives
Coding for Web
Design & Marketing
Work Placement

Digital Media: What will I study?

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BA & BA (hons) in Digital Media:
What will I study? Year 3

BA & BA (hons) in Digital Media:
What will I study? Year 3

In Year 3, the first semester develops their interdisciplinary skills creating narrative based interactive experiences as well as group projects and industry engagement. In the final semester, modules on the Digital Media Business and Promotional Design prepare the student for life after college while the Design Project allows the student to produce a self-directed final project showcasing their skills and specialism.

Semester 5

Interactivity — Brand Experience
Motion Design
Design Theory — Advertising and Branding

Semester 6

Design Project
The Business of Digital Media
Flexible & Promotional Design
App Design and Development

Digital Media: What will I study?

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BA & BA (hons) in Digital Media:
What will I study? Year 4

BA (hons) in Digital Media:
What will I study? Year 4

This course will build on the knowledge and skills acquired in the Level 7 Digital Media Design degree and gives you the opportunity to further develop your creative talent, skills and knowledge. You will learn how to transfer your ideas onto the screen producing content for web sites, interactive multimedia installations, TV and audio-video. Digital Media Designers create and manipulate sound and picture for time-based and interactive media. That can mean everything from creating pre-production storyboards to authoring and editing a digital media product for DVD, broadcast or internet delivery. If this sounds like the outlet you need for your creative talents, then this Honours course will give you the added expertise you need.

Semester 7

Professional Design Practice
Interactive Multimedia Installation
Contemporary Design Theory

Semester 8

Design Project
Personal Promotion
Innovation & Creativity

Digital Media: What will I study?

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Digital Media:
Career Opportunities

Digital Media:
Career opportunities

Graduates from this programme are multiskilled and are employable within media and design companies, small creative enterprises or freelance in a range of fields including web design, video production, sound design and multimedia production.

Previous graduates of the course have followed many pathways such as post-graduate studies or working in a wide range of companies such as;
Framestore Visual Effects,
McVeigh Broadcast,
An Grianán Theatre,
Pramerica,
Freelance audio/video production.

Digital Media: What will I study?

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Digital Media:
How do I apply?

Applications are made through the CAO system.
Apply before Jan 20th - fee €20
1st Feb is the normal closing date - fee €40
1st May is the final closing date - online fee €50
22nd August - Round 1 offers

Minimum entry requirements

Applicants should have grade D3 or better in at least 5 subjects in the Leaving Certificate, including either Irish or English. Maths is not required. Leaving Cert Art is not required though desirable. Entry is based on Leaving Certificate or FETAC results only.

There is no portfolio assessment – however, it should be noted that this is a highly creative programme and demands the artistic engagement of learners.

For more information, please click here

Digital Media: How do I apply?

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